Award Winning Motion Graphics Design in San Francisco

Sometimes a music video perfectly matches a song, which perfectly matches your mood. This is a glorious alignment of the multimedia stars! Today I want to share such a video:

This mellow song provides a nice soundtrack for a grey and rainy November afternoon, like the one outside my window. The video is simple in concept, but very engaging and complex.

The chalkboard animation tells a story, which ties frequently back to the lyrics. The song, itself, seems like a melancholy ode to time gone by. This idea is reinforced by the numerous clocks which appear in the video. In a allegorical sense, the decision to use chalk drawings could symbolize impermanence, and the idea that time and space exist on an infinite continuum.

Did you enjoy this video? Feel free to share your thoughts!

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