There are literally billions of videos available on the web, bombarding us with noise and information. Everyone wants more likes, comments, and shares. So what’s the magic formula? How do you stand out? Creating a promotional clip is a great way to spread the word about your creative project, but let’s be honest: time is a precious commodity.
While your mother might sit patiently through your lengthy promotional video (and possibly even clap at the end), you will lose the majority of viewers within the first two minutes. I get it – you are passionate about your work; you want to tell your story, and that is awesome! But when you are emotionally invested in a project, it can be hard to objectively decide what information is of value. People love internet videos, but we also have very short attention spans. Having a professional produce your video can help you cut the fluff and keep your audience along for the ride.
The challenge, and ultimately the key to success, is creating a promo that instantly captivates viewers; inspiring them to take action. I tell my clients: let’s keep your clip short, memorable, and on message.